BigXthaPlug’s net worth is estimated to be around $1 million as of 2025. His income comes from music streaming, live performances, brand deals, merchandise, and independent business earnings, and among them, streaming remains the main source of his income.
His career has grown quickly because his voice carries strength and his storytelling style feels honest, which draws listeners who want real emotion and steady drive. His sound reflects his Texas roots while showing a level of maturity that makes his music easy to remember and easy to recognize.
Brief Introduction
BigXthaPlug, born Xavier Landum on May 12, 1998, is an American rapper known for his deep baritone voice and confident delivery. His music blends Southern beats with sharp storytelling that mirrors real experiences. His rise happened because he focused on consistent releases and strong fan relationships that grew month by month. His voice sets him apart because it holds weight and carries personality that fans connect with quickly.
Below is a clear summary of his background:
| Category | Details |
|---|---|
| Birth Name | Xavier Landum |
| Stage Name | BigXthaPlug |
| Birth Date | May 12, 1998 |
| Age (2025) | 27 |
| Nationality | American |
| Profession | Rapper, Songwriter |
| Height | 5 ft 10 in (178 cm) |
| Education | Some college experience, early education in Texas |
| Residence | Dallas, Texas, USA |
| Marital Status | Not publicly confirmed |
| Children | One son, Amar |
| Estimated Net Worth (2025) | $1 Million |
| @bigxthaplug | |
| YouTube | @bigxthaplug |
| Spotify | ~19.8 million monthly listeners (approx.) |
What Makes BigXthaPlug Known
BigXthaPlug became known because his voice carries depth and strength, and his songs deliver emotional truth that many listeners respect. His music reflects his upbringing in Dallas and his experiences with family, struggle, growth, and responsibility. Fans appreciate the way he stands firmly behind his community while shaping a sound that stays true to Texas but also reaches far beyond state borders.
His breakthrough came because his single “Texas” became a viral hit that traveled across TikTok, YouTube, and major streaming platforms. The song carried a heavy beat yet remained easy to repeat, and each verse built his image as a grounded storyteller with a strong presence. That track opened doors for music videos, interviews, and paid performances that expanded his audience nationwide.
His albums also played a major role in pushing his reputation forward because each project created a new layer of maturity in his sound:
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“Amar” (2023) — his debut album named after his son
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“Take Care” (2024) — a project he said helped him through emotional struggle
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“I Hope You’re Happy” (2025) — a country-rap inspired album showing a bold shift in style
His ability to mix Southern hip-hop with country elements has earned praise because the approach feels fresh and brave. Many listeners describe him as part of a new era of Texas artists who connect real emotion with hard-earned wisdom and modern production.
Primary Income Sources & Estimated Figures
BigXthaPlug earns money from several strong revenue sources that continue to grow as his audience expands. Streaming sits at the top because his catalog attracts millions of plays across Spotify, Apple Music, and YouTube. Touring also remains important because his stage energy draws large crowds. Brand collaborations and merchandise add steady extra income because companies see value in his influence among younger listeners.
Below is his net worth breakdown based on industry estimates and the structure of his career:
| Source | Est. Annual Income (USD) | Lifetime Contribution (USD) | Notes |
|---|---|---|---|
| Music Streaming & Royalties | ~$500,000 | ~$750,000 | Main source because his monthly listeners remain very strong |
| Live Performances & Tours | ~$250,000 | ~$400,000 | Includes ticket sales, merch at shows, and festival payments |
| Brand Collaborations | ~$150,000 | ~$200,000 | Includes streetwear deals and beverage endorsements |
| Merchandise & Independent Business | ~$100,000 | ~$150,000 | Includes apparel drops and local investments |
| Estimated Total Net Worth (2025) | — | ~$1,000,000 | Rounded based on cumulative earnings |
Each income stream supports the next, and his steady release schedule increases the value of his catalog year after year.
Sources of Income
Music Streaming and Royalties – around $500,000 per year
Streaming remains his strongest income source because his songs continue to grow across multiple platforms. His audience often repeats his tracks because the sound offers energy and emotion at the same time. Spotify pays between $0.003 and $0.005 per stream, and artists with tens of millions of monthly plays often generate high six-figure payouts across a year. BigXthaPlug benefits from this pattern because his music reaches listeners who enjoy Southern beats and strong voices that feel real.
Royalty collection adds to these numbers because publishing payments arrive whenever his music appears in videos, public spaces, or digital content. He also works with UnitedMasters, which allows flexible control over his catalog and gives him a direct path to distribution money. His catalog grows each year, and each new release strengthens his long-term royalty pipeline.
Live Performances and Tours – around $250,000 per year
Live shows play a large role in expanding his income because his stage personality commands attention. He performs at small and mid-size venues and earns between $10,000 and $25,000 per appearance. Festival bookings can increase the number because promoters see value in energetic performers who draw wide crowds and social media attention.
Fans buy merchandise at shows because they enjoy representing their favorite artists, and those purchases add strong secondary revenue. His bookings grew quickly after his viral hits, and touring across major U.S. cities built a stronger fan base that now supports him year after year.
Brand Collaborations – around $150,000 per year
Brands in the streetwear and beverage categories have partnered with BigXthaPlug because his audience reacts well to his down-to-earth image. Companies want artists who feel relatable, and his style fits that request because he appears honest and steady in his approach.
Campaigns often range from $10,000 to $50,000 depending on the brand and the scale of the project. Social media posts that include products can add more revenue, and interviews sometimes include cross-promotional elements that help both the brand and the artist.
Merchandise and Independent Business – around $100,000 per year
Merchandise brings steady money because fans enjoy clothing drops connected to album releases or tours. Items such as hoodies, shirts, hats, and custom designs often sell out quickly because his supporters want direct ways to demonstrate loyalty. His profit margins remain high because he keeps many operations independent, and online sales help him reach customers who cannot attend shows.
He also invests in small local Texas projects. These investments provide long-term credibility and community support, which improves his public image and opens new business paths for future years.
Early Life and Career Start
BigXthaPlug grew up in Dallas, Texas, where he absorbed the local hip-hop culture that shaped his early sound. His experiences with hardship and personal struggle influenced many of his early lyrics because he wanted to tell stories that reflected life directly. He began recording in small studios and released songs online where his voice stood out immediately due to its heavy tone and strong delivery.
His early buzz began when he uploaded clips that drew attention from local listeners. He also faced legal challenges and spent time rebuilding his focus afterward. Interviews describe how he reflected deeply during those years and used that reflection to build a stronger music path once he returned to recording.
Breakout Success and Viral Songs
His widespread recognition began when his song “Texas” reached viral levels online. The single spread quickly through TikTok and social media because the beat carried energy that matched his bold voice. His presence grew each week as the song reached millions of plays across multiple platforms. Music videos followed, and each one expanded his visibility because fans enjoyed his confident tone and grounded style.
Industry executives noticed his momentum and invited him to larger events. His catalog grew stronger with each release, and fans appreciated the way he stayed consistent with both his sound and his message.
Major Releases and Touring Growth
His first major project, “Amar”, arrived in 2023 and introduced deeper personal themes, including fatherhood, responsibility, and growth. The album name honored his son and marked a new chapter in his career. His second album, “Take Care” in 2024, pushed his emotional range further, and he later said the project “saved his life” because it allowed him to speak honestly through music.
In 2025, he released “I Hope You’re Happy,” which moved boldly into country-rap. Collaborations like “All the Way” with Bailey Zimmerman proved his willingness to explore new territory, and fans responded with excitement because the style felt fresh, authentic, and unexpected. Touring grew rapidly during this time because his cross-genre appeal began reaching new listeners across the country.
Personal Life
His personal life remains private, yet several interviews indicate his dedication to fatherhood. His son Amar plays a central role in shaping his values, and he often mentions how becoming a father pushed him toward deeper discipline and stronger purpose.
He maintains close ties with his family in Texas and often spends time in Dallas when his schedule allows. He does not share much about his relationships, and no confirmed partner has been made public. His focus remains on building a steady career, supporting his community, and raising his son with attention and care.
FAQs
How did BigXthaPlug become famous?
He became famous through viral songs on TikTok and streaming platforms, and the track “Texas” played a major role in lifting his name nationwide.
What is his main income source?
Streaming royalties form the main part of his earnings because his catalog attracts millions of plays each month.
Where is he from?
He is from Dallas, Texas, and he often mentions his pride in representing his community.
Is he signed to a major label?
He works with UnitedMasters for distribution and maintains a level of independence that helps him control his catalog.
What are his most popular songs?
Songs such as “Texas,” “Mmhmm,” and major singles from his 2024 and 2025 albums remain top favorites among fans.
