Kayce Smith’s net worth is estimated to be around $2 Million as of 2025. She earns most of her income from her work as a sports broadcaster, podcast host, and content creator for Barstool Sports.
The July 2025 partnership between Barstool Sports and Fox Sports opens new doors — it places Kayce in a broader media ecosystem and positions her for increased visibility and monetization.
She recently announced expanded digital college‑football coverage plans for the 2025 season, including live fan Q&A streams and athlete‑interview video series that blend lifestyle and sports. Her ongoing advocacy for cancer awareness and women in sports media remains part of her public persona.
Here is the breakdown of her net worth:
| Source | Est. Annual Income (USD) | Lifetime Contribution (USD) | Notes |
|---|---|---|---|
| Barstool Sports Contract | $350,000 | $1,000,000+ | Includes hosting and bonus earnings from podcasts. |
| Podcast & Media Appearances | $200,000 | $400,000 | Paid spots and independent digital content. |
| Brand Collaborations | $150,000 | $300,000 | Sponsored posts and event partnerships. |
| Investments & Other Ventures | $80,000 | $200,000 | Portfolio gains and small business interests. |
| Total Estimated Net Worth (2025) | $2,000,000 |
Brief Introduction
Kayce Smith built her name in sports media through talent, work ethic, and honesty. She became popular for her opinionated takes on college football and her relatable on‑air personality.
| Birth Date | October 25, 1988 |
| Age | 37 (as of 2025) |
| Nationality | American |
| Profession | Sports Broadcaster, Podcast Host, TV Personality |
| Height | 5 ft 9 in (175 cm) |
| Education | Texas A&M University |
| Residence | New York City, USA |
| Marital Status | In a relationship |
| Partner | Tommy, a former Navy SEAL |
| Children | One son, born February 2024 |
| Measurements | 34-26-36 inches |
| Estimated Net Worth (2025) | $2 Million |
| Social Accounts | Instagram: @kayce_smith Twitter: @KayceSmith |
Sources of Income
Barstool Sports Contract – around $350,000 per year
Kayce Smith earns a major portion of her income from Barstool Sports, where she serves as a host and analyst. Typical Barstool personalities in her position earn between $300,000 and $400,000 annually depending on content reach and sponsorship splits.
She is three main co-hosts of the Barstool College Football Show (alongside Kirk Minihane and Brandon Walker), which is the program specifically licensed to appear on Fox/Tubi platforms. She also hosts “Unnecessary Roughness.” These platforms bring advertising cash, which increases her cut through brand-driven podcast ads. Her credibility and consistent audience engagement have made her one of the higher-earning female voices at Barstool Sports.
Her credibility and consistent audience engagement have made her one of the higher-earning female voices at Barstool Sports.
Podcast and Media Appearances – around $200,000 per year
From her Barstool bio page, her podcast Unnecessary Roughness is still active for Week 13 (Nov 2025) with episodes like “SEC NAP Week and USC travels to Oregon for a Playoff spot” (Nov 20 2025) and “Week 12 Cleanup” (Nov 19 2025).
Beyond her main contract, Kayce gets paid per guest spot and spin-off podcast feature. Sports media networks often pay $1,000–$5,000 per episode based on reach. Kayce’s reputation and digital following make her a go-to guest on multiple football and pop-culture shows each year.
In 2025, Kayce also launched a solo weekly podcast focusing on SEC football stories and life off-camera. Early sponsor buys pushed its first-year revenue near six figures and boost her total income from independent projects.
Brand Collaborations and Sponsorships – around $150,000 per year
Kayce works with lifestyle and sports brands that value her authentic voice. She tends to partner with apparel, beverage, and health companies that align with her image. Her endorsements include sponsored posts and live reads on podcasts. Average social media posts for mid-tier influencers of her size range from $5,000 to $10,000 per post.
Her transparency and direct fan connection create higher engagement, which increases her year-end payout. Over time, these collaborations contribute not just cash flow but long-term brand relationships that strengthen her overall financial base.
Investments and Other Ventures – around $80,000 per year
Kayce Smith also invests in stocks and smaller lifestyle startups. She has discussed her interest in tech-based sports startups and media platforms. Assuming conservative returns of 6–8% on mid-six-figure investments, her portfolio yields roughly $70,000–$80,000 annually.
These investments give her income stability outside media contracts. She has also bought property in Texas, which adds equity growth and potential rental income to her financial profile.
Career Development
Early Career Beginnings
After graduating from Texas A&M University, Kayce began working for TexAgs Radio. Her first major broadcasting role was as a sideline reporter and host for Fox Sports South, where she covered events like the NBA’s Atlanta Hawks, before moving on to full-time college sports coverage. Between 2012 and 2014, she built a loyal Texas-based audience covering college football and SEC athletics.
National Exposure & Freelance Work
In 2014–2015, Kayce did freelance/contract work for networks such as ESPN/ESPNU and the SEC Network. Her tenure at ESPN was short-lived, highly scrutinized, and ended somewhat abruptly, which prompted her to seek new opportunities that allowed for greater creative freedom and opinion-driven content.
Barstool Sports Era
Kayce joined Barstool Sports in 2018, which marked a shift in her career. At Barstool, she co-hosts the Barstool College Football Show with Dave Portnoy, Big Cat, and Brandon Walker, which quickly became one of the site’s top football offerings.
She embraced the digital‑media wave at Barstool, growing her podcast audience and fan‑following across Twitter/X, Instagram and other platforms. The increased engagement across digital channels boosted her value to the network and fueled her financial growth.
Recent Growth and Expansion
Between 2022 and 2025, Kayce expanded her role into event hosting and on‑site sports reporting (including major college‑football events and March Madness coverage). Her work during the College Football Playoff gained attention for her energy and insight.
A major milestone in 2025: Barstool Sports announced a wide‑ranging partnership with Fox Sports (announced July 17 2025) which will see Barstool personalities (including Kayce Smith)appear across Fox’s platforms.
As part of that deal, the Barstool College Football Show, which includes Kayce as a main co-host, is licensed to stream on Fox and Tubi platforms ahead of Fox’s own pre-game show (“Big Noon Kickoff”). This deal broadens her media landscape and is expected to boost her earning potential significantly.
What Makes Kayce Smith Known
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Outspoken College Football Commentary – Kayce earned praise for her blunt and witty takes on college football. Her ability to speak directly to fans of major programs made her a trusted voice. Many followers credit her for making game‑day commentary relatable rather than overly technical.
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Aggie (Texas A&M) Roots – Her Texas heritage and Aggie identity give her strong credibility with southern college‑sports audiences. She often references her alma‑mater, which resonates with a loyal fan base that follows her across podcasts and social media.
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Health Journey & Personal Strength – Kayce publicly shared her melanoma‑survivor story (diagnosed in 2014) and has spoken about the importance of health check‑ups and gratitude. Her frank style built strong rapport with audiences and contributed to her likable, respected reputation in media.
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Digital Savvy & Brand Alignment – In an era where media is shifting online, Kayce’s blend of podcast hosting, live event coverage, social‑media presence, and lifestyle content positions her well. The 2025 Fox/Barstool deal underscores her relevance in this evolving landscape.
Personal Life
Fans often want to know more about Kayce Smith’s life away from sports commentary. She has opened up selectively about her background and relationships while keeping some privacy intact. Her upbringing and early experiences shaped her attitude toward hard work and perseverance.
Kayce was born and raised in Texas in a supportive family that valued sports and education. Her father influenced her interest in athletics, especially Texas A&M football, while her mother encouraged her communications career. She often credits their backing for her drive and balanced personality.
Romantically, Kayce has mostly kept details private. While earlier reports named a partner “Tom,” no confirmation from her. She has referenced “our son” in a blog post, suggesting she may have a child, though she has not publicly elaborated.
FAQs
How much is Kayce Smith worth in 2025?
Kayce Smith’s net worth is about $2 million as of 2025, driven by her Barstool Sports career and podcast, and brand sponsorships.
How does Kayce Smith earn her money?
Her income sources include her Barstool contract, podcast and digital‑media work, brand endorsements, and investments/start‑ups/property.
Is Kayce Smith married?
No, she is not currently married. She is in a relationship with Tommy, a former Navy SEAL. They have a son.
What health challenge did Kayce Smith overcome?
In 2014, she was diagnosed with melanoma cancer and later made a full recovery. Her story inspired many fans across the sports community.
What is Kayce Smith doing now?
In 2025 she continues hosting podcasts at Barstool Sports, expanding her role through the Barstool‑Fox Sports partnership, and launching new digital and live‑fan interaction projects.
