Jayda Wayda’s net worth is estimated at $5 million as of 2025, and her income comes from fashion entrepreneurship, brand partnerships, digital content, beauty products, and expanding business ventures.
Her Waydamin clothing brand continues to grow, and her hair collection relaunch boosted her revenue significantly. She also strengthened her YouTube, TikTok and Instagram presence, expanded her retail operations, and increased collaboration with national beauty and lifestyle brands.
Her net worth breakdown:
| Source | Est. Annual Income (USD) | Lifetime Contribution (USD) | Notes |
|---|---|---|---|
| Brand Collaborations | $1,500,000 | $3,500,000 | Multiple fashion and beauty partnerships, leveraging YouTube, Instagram and TikTok reach. |
| Waydamin & Hair Business | $1,800,000 | $4,000,000 | Main operating brands with high-margin products and direct involvement in design and quality control. |
| YouTube & Content | $400,000 | $1,000,000 | Ad revenue, affiliate income, sponsored videos, and TikTok monetization. |
| Investments & Real Estate | $300,000 | $800,000 | Properties and small business equity |
| Total Estimated Net Worth (2025) | – | $5,000,000 | As calculated by combined sources |
Brief Introduction
Jayda Wayda, widely known as Jayda Cheaves, transformed early social media fame into a long-lasting business career. She began as a teenage online seller who built a following through fashion and lifestyle posts. Her determination and strong branding helped her grow into a successful entrepreneur with a national customer base.
She now stands among the most influential young businesswomen in beauty and fashion, often hailed as a “girl boss” and self-made mogul, particularly for young Black women entrepreneurs.
| Birth Date | September 25, 1997 |
| Age | 27 (as of 2025) |
| Nationality | American |
| Profession | Entrepreneur, Influencer, Model |
| Height | 5 ft 2 in (1.57 m) |
| Education | High school graduate, business self-taught |
| Residence | Lives between Atlanta and Los Angeles |
| Marital Status | Single |
| Partner | Previously dated rapper Lil Baby |
| Children | One son, Loyal Armani (born 2019) |
| Measurements | 34-26-36 |
| Estimated Net Worth (2025) | $5 Million |
| Social Accounts | Instagram: @jaydacheaves (8.7M followers) YouTube: @JaydaCheaves (393K followers) TikTok: @jaydafnwayda (4.7M followers) |
Sources of Income
Jayda Wayda built her wealth through multiple high-performing income streams that continue expanding each year. Her influence, fashion sense, and marketing skills allow her to convert followers into customers across different platforms.
Brand Collaborations – around $1.5 Million per year
Jayda works with major lifestyle and beauty brands that want access to her large audience. Her Instagram, Youtube and TikTok accounts, with over 13 million followers that reach millions of users, and those numbers allow her to command high rates for sponsored content. A typical campaign pays about $10,000 to $25,000 per post, and extended partnership deals often include bonuses tied to sales performance.
She works with brands such as Fashion Nova, PrettyLittleThing, Savage X Fenty, Kiss Colors, and several emerging beauty companies. Her strong engagement rates push her into the top tier of influencer earners because companies value creators with real purchase-driving power. Multiple large campaigns each year keep this income stream strong and stable.
Waydamin Clothing and Hair Business – around $1.8 Million per year
Jayda’s biggest long-term success comes from her brands Waydamin and her hair business that started mid-2010s. She maintains direct involvement in the design process and quality control for both her clothing and hair lines, a commitment developed after early entrepreneurial lessons.
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The Waydamin clothing brand is specifically known for offering inclusive sizing from XS to 3X, a key factor in its strong appeal and customer loyalty across diverse demographics.
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Due to massive demand, the company successfully moved its operations into a dedicated, larger warehouse space and significantly increased its fulfillment team to manage the high volume of orders.
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Her hair extensions and fashion collections became instant favorites among fans. Even selling 3,000 orders per month could generate over $150,000 in monthly revenue.
She releases limited-edition clothing drops, casual streetwear, accessories, and lifestyle pieces. Many collections sell out quickly because her design style connects directly to her followers’ tastes. Pop-up events in Atlanta, Houston, Miami, and Los Angeles often attract thousands of customers who want to shop in person. These events increase brand visibility and create community excitement.
Jayda also relaunched her hair collection in 2024 with new textures, upgraded packaging, and influencer partnerships. Hair extensions typically carry strong profit margins, and Jayda’s brand benefits from years of customer trust. Combined sales from clothing and hair products generate one of her highest annual revenue totals.
YouTube and Other Digital Content – around $400,000 per year
Jayda posts vlogs, lifestyle videos, business tips, and behind-the-scenes content on YouTube. Many videos reach hundreds of thousands of views, which produces steady ad revenue through Google’s partner program. A single high-performing video can earn over $5,000, and brand integrations add an additional income layer. Sponsored YouTube placements often bring $15,000 or more depending on campaign scope.
Her TikTok and Instagram Reels also support her digital income because short-form videos attract sponsorships and affiliate link revenue. She keeps her content consistent across platforms, which increases engagement and encourages brands to choose her for multi-platform campaigns.
Investments and Real Estate – around $300,000 per year
Jayda invests part of her profit into small business ventures and real estate. She owns property in Atlanta and nearby suburbs that bring rental income and long-term value growth. Annual appreciation of such real estate investments in that area averages around 5 to 7 percent.
Assuming she holds assets valued at roughly $2 million in property and investments, her yearly gain or passive income could be near $300,000. These holdings balance her risk from the fashion and influencer markets and give her regular stability and asset appreciation.
Early Beginnings and Social Media Start
Jayda began selling products online during high school. Her skillful use of social media transformed small sales into a full product line.
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Her very first entrepreneurial venture was selling her old clothes on Poshmark, where the items quickly sold out, which inspired her to start her own brand. Her early entrepreneurial drive was fueled by a desire for financial independence and to support herself, rather than just a hobby.
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By the age of 19, she was reportedly raking in $50,000 a week from her original hair business (AmourJayda Hair) before she even graduated high school, laying the foundation for her current net worth.
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She later temporarily stepped away from her original hair business after facing quality control issues with international vendors, a decision that demonstrated her commitment to customer trust and led to her successful re-launch years later.
Breakthrough with Hair Business and Influencer Growth
By 2017, Jayda Wayda became recognized among online beauty entrepreneurs. Her brand supplied premium hair extensions that reached customers nationwide, boosted by her direct online marketing. Around this time, she began receiving sponsorship requests from beauty and fashion brands that wanted access to her engaged audience.
Within two years she moved from small-scale shipping to structured fulfillment and brand management. Her influence led to modeling jobs and magazine features. These business moves turned her side hustle into a main career that defined her image as a young female entrepreneur.
Expansion into Fashion and Entertainment
Jayda launched Waydamin, a clothing brand that quickly gained attention for its bold designs and lifestyle appeal. Every drop linked directly to her personal style, which made the brand feel authentic. Her fashion success positioned her among celebrity fashion owners with strong millennial and Gen-Z audiences.
She also published her book “The Young Boss Blueprint: A Young Entrepreneur’s Guide to Building an Empire,” which became a bestseller and solidified her as a mentor.
She appeared on BET, XXL, Revolt TV, and other major platforms that highlighted her journey as a self-made businesswoman. These appearances strengthened her public reputation and increased demand for her mentorship programs.
Personal Life
Jayda Wayda’s personal life draws constant attention.
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Despite her high-profile split with rapper Lil Baby (Dominique Jones), they maintain a friendly co-parenting relationship for their son, Loyal Armani.
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In addition to her own enterprises, Jayda set up her son, Loyal Armani, with his own LLC and helped him publish a children’s book (A Day with Loyal), demonstrating her commitment to teaching him about entrepreneurship early on.
Jayda Wayda Now
In 2025, Jayda remains focused on expanding her brands and creating new opportunities.
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She is actively scaling Waydamin into larger markets and developing a new skincare line. She has also expressed interest in opening flagship Waydamin retail stores in major fashion hubs within the next few years.
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Jayda has been actively involved in business mentorship and has been known to hire emerging young entrepreneurs directly from panels and events, such as Essence Girls United.
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She has publicly teased and hinted at a potential reality show or docuseries that would provide a raw look into her life as a young mother, influencer, and successful businesswoman, signaling a likely new income stream in entertainment.
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Her strong work ethic, consistent presence, and evolving brand portfolio ensure that she continues building influence in both fashion and beauty.
FAQs
How did Jayda Wayda make her money?
She earned most of her wealth through the Waydamin clothing brand, her hair extensions collection, major brand sponsorships, and consistent online marketing that converts followers into customers.
Is Jayda Wayda still dating Lil Baby?
No, they separated but remain on good terms as co-parents to their son. They occasionally appear publicly together for family moments.
What business does Jayda Wayda own?
She owns Waydamin, her relaunched hair collection, a real estate portfolio, and multiple registered LLCs connected to her fashion and beauty ventures.
Where does Jayda Wayda live now?
She splits her time between Atlanta and Los Angeles due to her business and content commitments.
