Kevin Miles, best known for his charming role as Jake from State Farm, has built a net worth estimated at $8 million as of 2025.
His wealth comes from several sources that work together to create his financial success. Acting remains his main income stream, followed by commercial endorsements, brand partnerships, public appearances, and investments.
Among them, his long-term partnership with State Farm Insurance stands as his most consistent and powerful source of income.
Below is a summary of his estimated income sources contributing to his $8 million net worth.
| Income Source | Estimated Annual Income (USD) | Estimated Lifetime Contribution (USD) |
|---|---|---|
| State Farm Contract | $2,000,000 | $4,000,000 |
| TV & Film Roles | $200,000 | $600,000 |
| Brand Endorsements | $400,000 | $1,000,000 |
| Public Appearances & Events | $400,000 | $900,000 |
| Social Media Income | $120,000 | $300,000 |
| Investments & Business Ventures | $200,000 | $1,200,000 |
| Total Estimated Net Worth (2025) | — | $8,000,000 |
Who is Kevin Miles
Kevin Miles is an American actor and brand personality known for bringing life and humor to the character “Jake from State Farm.” He was born on July 5, 1990, in Chicago, Illinois, and grew up with a passion for performing arts. His rise wasn’t instant. Kevin worked through years of auditions, short film projects, and small roles before landing the iconic insurance commercial that made him a household name.
Outside of acting, Kevin enjoys connecting with fans online. He maintains a light-hearted and down-to-earth social media presence that reflects his friendly nature. His Instagram and TikTok accounts often feature behind-the-scenes moments, fitness routines, and motivational posts about perseverance.
| Personal Info | Details |
| Full Name | Kevin Miles |
| Famous As | Jake from State Farm |
| Year of Birth | 1990 |
| Age (2025) | 35 years old |
| Birthplace | Chicago, Illinois, USA |
| Nationality | American |
| Profession | Actor, Commercial Star, Brand Ambassador |
| Height | 5 ft 11 in (180 cm) |
| Estimated Net Worth (2025) | $8 Million |
| @kevinmiles | |
| Education | Webster University (BFA in Acting) |
| Residence | Los Angeles, California |
Kevin Miles’s story represents determination, creativity, and the rewards that come with persistence. His role as “Jake” may have opened the door, but his character and discipline kept him there.
The Face Behind Jake from State Farm
Kevin Miles became a cultural name through his portrayal of Jake from State Farm, a role that redefined how people view insurance commercials. The character started as a simple agent wearing a red polo and khakis. Under Kevin’s performance, it became a symbol of humor and trust. Audiences connected with his warmth and calm delivery, which made the campaign unforgettable.
The original “Jake” was a real State Farm employee in 2011. When the company reimagined the campaign in 2020, they turned to a trained actor who could expand the role’s potential. Kevin brought a more modern, diverse, and relatable version of Jake, helping State Farm reach younger audiences and gain a strong online presence.
Kevin used his commercial fame as a springboard for other opportunities. He appeared in several television shows and short films, including Criminal Minds, S.W.A.T., and Innocent. Although these roles were smaller, they helped him strengthen his reputation as a real actor rather than just a brand mascot.
He also became a voice in advertising for inclusivity and creativity. His story proved that an actor could turn a commercial role into a respected, long-term career.
Awards and Public Recognition
While Kevin hasn’t collected major acting awards yet, he has earned consistent praise for brand performance and cultural impact. Marketing publications often mention him when listing successful long-running ad campaigns. His name appears in Ad Age, Variety, and Forbes discussions about brand loyalty and audience connection.
His popularity has also translated into strong fan support online. Fans treat him as both an actor and an everyday friend, a rare blend that keeps his career grounded.
Career Development
Kevin’s career path shows how a simple role in a commercial can evolve into a full-fledged entertainment career. His smart financial decisions, steady work ethic, and ability to connect with audiences have helped him turn fame into lasting success.
Early Struggles and Acting Beginnings
Kevin grew up in Chicago with big dreams but limited opportunities. After high school, he enrolled at Webster University in Missouri, where he trained in acting and performance. His early career included small theater productions and student films. During those years, Kevin supported himself with part-time jobs while attending auditions around Los Angeles.
Each small role taught him something new about acting and resilience. By the time he joined State Farm’s campaign, he had nearly a decade of behind-the-scenes experience that prepared him to handle fame with professionalism.
Breakthrough with State Farm
In 2020, Kevin’s career changed forever. State Farm launched its new campaign featuring him as the new “Jake from State Farm.” The commercials instantly caught public attention due to his relatable humor and natural charm.
Kevin’s performance helped the brand maintain relevance in the digital age. His character appeared alongside NBA stars like Chris Paul and Patrick Mahomes, which expanded his visibility far beyond insurance ads. Every new commercial added another layer to his image — trustworthy, funny, and approachable.
His State Farm deal turned into a multi-year contract that brought him consistent income and recognition. The campaign became one of the most successful rebrands in advertising history, and Kevin became its face.
Growth Beyond Acting Roles
After his breakout success, Kevin received offers for partnerships, appearances, and brand events. He used those opportunities to build a personal brand focused on professionalism and positivity. He attended red-carpet events, sports promotions, and charity campaigns — each adding more credibility to his name.
Kevin also invests in himself by studying production and storytelling. He often speaks about wanting to expand into film creation, which could lead to even more income streams in the future.
Sources of Income
Kevin’s net worth of $8 million comes from several steady and smartly managed sources. Below is a detailed look at each.
1. State Farm Commercial Contract
Kevin’s biggest income source remains his contract with State Farm Insurance. Industry experts estimate that brand actors of his caliber earn between $1 million to $2 million per year for ongoing national campaigns. Because Kevin has served as the official face of the brand for several years, his earnings likely reach the higher end of that range.
His work includes national television ads, online campaigns, and live event appearances. Each commercial keeps his face visible to millions of viewers, reinforcing both his fame and steady income.
2. Television and Film Roles
Although his screen roles are smaller, Kevin continues to work in television. Appearances in Criminal Minds, S.W.A.T., and Innocent have added both credibility and extra earnings. On average, small-screen guest roles can bring between $5,000 and $20,000 per episode.
Assuming Kevin appears in multiple shows or short films per year, he could earn $150,000 to $250,000 annually from acting alone. These roles also open doors for higher-paying opportunities in the future.
3. Brand Endorsements and Collaborations
Beyond State Farm, Kevin occasionally partners with brands that align with his image, like fitness products, men’s grooming, and lifestyle accessories. His social media presence helps these deals succeed. Companies value his reputation as trustworthy and genuine.
Sponsored content on platforms like Instagram or TikTok can bring him around $5,000 to $10,000 per post, depending on the brand and engagement. When combined with small campaigns, these deals contribute a healthy sum each year.
4. Public Appearances and Speaking Engagements
Kevin’s friendly and professional image makes him a popular guest at events, sports gatherings, and brand conferences. He also appears at fan conventions and charity functions, sometimes as a keynote speaker. Public appearance fees range from $10,000 to $50,000 per event.
Assuming 10–15 events a year, Kevin may earn $300,000 to $500,000 annually from appearances.
5. Social Media Monetization
Kevin maintains an active online following across platforms like Instagram, TikTok, and YouTube. While he isn’t a full-time influencer, his posts receive strong engagement. He occasionally earns ad revenue, especially when his content involves behind-the-scenes footage or collaborations.
His online presence likely contributes an additional $100,000 to $150,000 annually through sponsorships, partnerships, and ad shares.
6. Investments and Business Ventures
As Kevin’s fame grew, he began exploring investments in entertainment startups and real estate. Although details remain private, interviews suggest he has an interest in both technology and media ventures.
He likely allocates part of his income into low-risk investments such as property rentals and index funds. These strategies provide long-term stability and passive income.
Final Thoughts
Kevin Miles’s success story proves how a single opportunity can open endless doors when paired with talent and discipline. He transformed a short commercial role into a powerful brand identity, earning respect and financial stability in the process. His journey inspires actors who dream of turning small breaks into full careers.
