Pinterest is a platform that is frequently underestimated by small business owners and bloggers as they only think that Pinterest is exclusively used for searching for food recipes and home decor inspiration.
Yes, Pinterest is a network where users actively search for inspiration. However, during the search process, it serves as a task-oriented platform, with users seeking ideas, curating their boards, expressing preferences, and looking for ways to enhance their lives. This makes Pinterest a platform driven by both navigation and search, as well as social feeds.
Pinterest Pins Drive Traffic Up to 30 Days and Beyond
We recently investigated the potential of pins to generate traffic as they age, both the half-life and the extended lifespan of a pin. Our findings were as follows:
- 40% of clicks occur within the first day
- 70% of clicks occur within the first two days
- The remaining 30% of clicks are distributed over 30 days or more
Content on platforms like Facebook and Twitter tends to be fleeting. Users quickly skim through their feeds and leave once they encounter posts they have seen before, making these platforms more transient experiences for many users.
In contrast, older pins frequently appear in search results and drive traffic to your website, which can increase your Pinterest ROI. Users who visit from these older pins are just as valuable as those who click on new pins. It is essential to ensure that if older pins are out of stock or lead to 404 pages, you provide engaging landing experiences to better retain the traffic from these older pins.
How to Drive More Traffic from Pinterest to Your Website
Now you know Pinterest can increase your traffic to 30 days and beyond, it’s time to dive into the most effective strategies for driving more traffic from Pinterest to your website.
In this article, there are 11 tips you can use to drive more traffic to your website from Pinterest.
1. Do Pinterest Keyword Research
Understanding what users are searching for on Pinterest is the key to creating content that gets discovered and drives traffic to your website.
Pinterest Search Bar
The easiest way to start your keyword research is by using the Pinterest search bar. Simply type in a keyword related to your niche and observe the suggestions that pop up. These suggestions are popular searches among Pinterest users and are great starting points for your content.
Another effective method for keyword research is to use the Pinterest Ads platform. You can access this feature by creating an ad campaign. While setting up the campaign, you’ll be prompted to add keywords. Pinterest will then provide a list of related keywords and their search volume, giving you valuable insights into your target audience.
Take a look at the profiles of successful Pinterest users in your niche. Observe the keywords they’re using in their pin titles and descriptions. This can provide valuable insights into the terms that are resonating with your target audience.
2. Use Keywords in Pin Titles and Descriptions
Once you have a list of relevant keywords, incorporate them into your pin titles and descriptions. This helps Pinterest understand the context of your content and increases the likelihood of your pins showing up in search results and related pins.
3. Include Keywords in Your Image
When creating images for your pins, make sure to include relevant keywords in the image file name and alt text. This helps Pinterest’s algorithm better understand the content of your image and improves its search visibility.
4. Add Images Throughout Your Content
The nature of the Pinterest game is to encourage users to pin images. Adding multiple, high-quality images throughout your content not only makes it more visually appealing, but also increases the chances of your content being pinned and shared.
5. Optimize Your Boards
Tailor your boards to align with your primary content categories, ensuring that the board titles and descriptions contain search-friendly keywords. By doing so, you make it easier for users to find and engage with your content.
You can pin your content to several boards and rearrange them periodically to highlight topics that are currently relevant to your audience.
For example, if you run a travel blog, create boards for specific destinations or travel tips, and optimize the board titles and descriptions with relevant keywords.
6. Make Your Pins Stand Out
To attract users to your pins, create eye-catching images and design elements. Use bold colors, high-resolution images, and easy-to-read text. Make sure your pins are visually appealing and stand out among the competition.
7. Add the “Pin It” Widget to Your Site
To make it easy for users to pin your content, add the “Pin It” widget to your website. This allows users to quickly pin your content to their boards, increasing the visibility of your pins and driving more traffic to your site.
8. Consistently Publish High Quality Content
In order to be pinned and drive traffic to your website, you need to consistently produce high-quality, valuable content that appeals to your target audience. The more valuable and shareable your content is, the more likely it is to gain traction on Pinterest.
9. Pin Consistently
Regularly pinning content to your boards not only keeps your profile active and engaging but also signals to Pinterest that you’re a consistent source of fresh content. This can improve your visibility on the platform and drive more traffic to your site.
10. Utilize Hashtags
Incorporate hashtags into your pins to enhance their discoverability. Hashtags are often used by Pinterest users when searching, and by adding relevant hashtags to your pin descriptions, you are effectively guiding Pinterest to associate your content with specific search terms, which can boost your pins’ visibility in search results, and then drive more traffic to your site.
11. Measure Pinterest Results
To ensure that your Pinterest efforts are driving traffic to your website, it’s essential to measure your results. Track your website’s referral traffic from Pinterest using tools like Google Analytics or Pinterest’s own analytics platform.
Keep an eye on key performance indicators (KPIs) such as clicks, repins, and impressions to understand what types of content are resonating with your audience and driving the most traffic.
Pinterest is a powerful platform that, when used effectively, can significantly boost traffic to your website. By conducting keyword research, optimizing your pins and boards, consistently producing high-quality content, and measuring your results, you’ll be well on your way to driving more traffic from Pinterest to your site.
So, don’t underestimate the power of Pinterest – start implementing these strategies today and watch your website traffic grow.